Digital Marketing PPC / Paid Search Executive
Full-Time, Up to £26,000 per annum

Ref: 515445

Base Salary: £ 22000.00 26000.00 YEAR

Salary: Up to £26,000 per annum (£22,000.00 - £26,000.00)

Hours: Full-Time FULL_TIME

Location: Handforth, Cheshire, SK9 3RN, GB


Digital Marketing PPC / Paid Search Executive

This is a fantastic opportunity to come and work for a company voted 5th in the Great Place to Work (Best Large Workplaces) awards 2018, and Number 15 in Europe in 2017! We have over 450 stores and over 310 Groom Rooms and are the UK's number one pet care business. Our business is fast-paced, innovative and fun and it's our people that make the difference.

We are now recruiting for a PPC Executive, reporting to the Digital Marketing Acquisition Manager. The role is to assist with the creation, optimisation and reporting for PPC campaigns. You will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.

We are looking for an analytically minded self-starter who loves numbers, data and has good attention to detail. The right person will have worked either in-house for an e-commerce company, or for an agency on some large sized accounts, either ideally in retail.


* Management of PPC & PLA accounts

* Analysing and reporting on campaign effectiveness

* Plan and manage paid search campaigns in conjunction with our PPC agency but also have an ability to optimise and implement directly.

* Manage and optimise shopping campaigns ensuring we have maximum PLA visibility across Google and Bing

* Plan & optimise PPC user journeys

* Ensure PPC campaigns are up to date and optimised according to brief and best practice guidelines

* Execute short and long-term paid search campaigns

* Manage medium to large-sized PPC budgets (own brand/supplier funded/local and services)

* Monitor daily and monthly budget caps, impression share, quality score and CPCs

* Work with the content and merchandising team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible

* Perform keyword research and monitor bid management

* Ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy

* Creating new campaigns as new products are launched

* Proposing and creating new ad copy to maximise conversion rate and reflect promotional/seasonal offers and ranges

* Analyse activity and performance of all paid search campaigns and report findings

* Keep up to date with the latest industry trends

Skills Required:

* A degree or equivalent marketing qualification (e.g. CIM)

* Have a minimum of 1 years paid search experience

* Be Google AdWords and Bing qualified (Currently Valid)

* Have Experience working with PPC ad platforms (Google AdWords, Bing AdCenter, Google Merchant Centre, Bing Shopping etc)

* Be comfortable with Adwords and Bing ad editor

* Advanced Excel and data analysis skills

* DCM and Attribution modelling is beneficial

* Budget management experience

* Excellent written and verbal communication skill

* Comfortable with detail and complexity

* Organised and able to prioritise around tight deadlines

* A people person, good communicator

The Benefits:

* Salary up to £26,000 per annum + Bonus

* 28 days annual holiday (including Bank holidays), rising to 33 days after 2 years continuous service

* Birthday Leave - 1 day extra leave to celebrate your Birthday!

* The option to buy extra holidays

* An extra days holiday when you become a new pet parent (Dog/Cat/Horse)

* An extra days holiday when you move home and half a day when your little one's 'fly the nest'!

* Pension Scheme

* Colleague Discount- 20% discount for you (plus one family member). This can be used in Pets at Home Stores, Groom Rooms, Companion Care Veterinary Services, and Pet Plan Insurance!

* "Treats" benefits- an online range of offers and discounts which are available exclusively to Pets at Home Colleagues

* Life assurance

* Contributory Private Health Care

* Charity Leave- You are entitled to have one paid day's leave each year to work for your favourite animal related charity.

* Celebrating Special Celebrations? You'll get 1 extra week off and a gift to celebrate your wedding or civil partnership, and a gift from us if you are expecting or adopting a baby!

* Free Car Parking

* Free Gym

* Values Awards

* Colleague of the Month Awards

* Cycle to Work Scheme

Organisation: Pets at Home

Date Posted: 2018-12-05

Expiry Date: 2019-04-26