Digital Optimisation Executive - 39 hours

Ref: 26748

Hours: Full-time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN


Digital Optimisation Executive

Hours: Full-time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF

Reporting to: Digital Trading Manager

Location: Hybrid role with 2-3 days in our Handforth office per week

Salary & Benefits: Competitive Basic Salary plus comprehensive benefits offering.


About Us:

“We put pets first” is our number one value at Pets at Home. Every colleague has a part to play to ensure that we deliver this value every day. Our love and understanding of pets led us to develop our long-term goal of improving the life of every pet in the UK. This covers not only the pets in our care, the pets of owners that use our products and services but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry.

We have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this will be through customer engagement in our brand and its continued evolution.

Click here to read our Values & Behaviours


About your role:

As a Digital Optimisation Executive, you’ll be a core member of our group digital team, reporting to the Digital Optimisation & Insights Manager and work collaboratively with colleagues in Optimisation and UX as well as the immediate Digital team. You will be responsible for optimising the customer journey for one or multiple categories on the site. You will conduct a deep analysis of the customer journey and combine insights with category strategy and the go-to-market plan to ensure the pages, navigation and content placement are optimal. You will work closely with the buying, content/campaign, performance marketing and e-commerce teams to ensure we hit our sales and margin targets. 


About your responsibilities:

Support the Digital Trading Manager in creating the online category strategy for their areas – capturing data from key stakeholders.

Collaborate closely with cross-functional teams to ensure the category strategy is brought to life on the website.

Combine data and analytics with the category strategies to optimise the customer journey including content placement, internal linking, filters & facets, search and merch in order to drive conversion and profitable sales

Deep analysis and reporting on the purchase funnel including entry points, bounce rates and page performance.

Look for opportunities to drive the next best action through product recs, cross-sells and impulse purchases.

Work with the optimisation team to review performance from key search terms to identify opportunities to improve add to basket from search.


About You - knowledge, skills, and experience

3 years + experience in eCommerce, Digital Trading or Digital Analytics

Attention to detail and business acumen, experience in a multi-category or multi-brand environment is preferred

Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI

Experience partnering with key stakeholders and holding good relationships and excellent team collaboration skills. Self-starter, self-driven and ability to think through problems

Analytical skills, able to report on content performance and provide recommendations to continuously improve.


Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. We aim to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.

Organisation: Pets at Home

Date Posted: 09-07-2024

Expiry Date: 01-08-2024