Mid Weight Copywriter - 39 hours
Full-time, £35,000 - £40,000

Ref: 22771

Salary: £35,000 - £40,000

Hours: Full-time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF


Are you a wordsmith with a passion for pets and a flair for creating compelling copy? Pets at Home is looking for a talented Copywriter to join our dynamic team and play a pivotal role in shaping the voice of our brand. As a Copywriter, you'll collaborate with our in-house team to craft engaging and high-performing copy that resonates with pet lovers across various platforms.

About the Role

As a mid-level writer with a minimum of 3 years' brand copywriting experience, you'll be a creative thinker and doer, capable of generating standout ideas and executing copy to the highest standards. Your responsibilities will include:

  • Crafting best-in-class, always on-brand copy for campaign tag lines, long-form, short-form, and headline copy.
  • Applying brand tone of voice (TOV) rigorously, following brand guidelines.
  • Contributing to the development and experience of the Pets brand, bringing our brand role and unique point of view to life.
  • Ideating, writing, and creating content for various channels, demonstrating a solid understanding of formats, audiences, and best practices.
  • Developing storyboards and creating narratives to effectively communicate ideas.
  • Utilising insights within pet care and scoping out trends to enhance creative output.
  • Playing a key role in new product innovations and brand campaigns, ensuring effective communication to consumers.

What We're Looking For

To thrive in this role, you should possess:

  • 4+ years' experience in a similar role, either in-house, studio, or freelance.
  • A fun, friendly, and approachable demeanor.
  • A self-starter with a positive can-do attitude, known for going beyond the brief.
  • Connection to creative culture and emerging industry trends.
  • A portfolio showcasing inspiring and progressive work with a flexible approach.
  • Experience in a fast-moving creative environment delivering consistently high-quality creative output.
  • Ability to balance multiple work streams, focusing on what's most important.
  • Understanding of customer journeys and responsive copy techniques.
  • Strong collaborative tendencies, open to feedback and welcoming other perspectives.
  • Passion for pets.

Location: Hybrid working, 2 days a week at our Handforth (Cheshire) office.

If you're a brave, curious, and organised Copywriter with impeccable attention to detail, we want to hear from you. Join Pets at Home and be part of a team that values creativity, collaboration, and a shared love for pets. Apply now to unleash your potential!

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!

Organisation: Pets at Home

Date Posted: 21-11-2023

Expiry Date: 12-12-2023