Head of Strategic Pricing & Promotion - 39 hours

Ref: 14399

Hours: Full-time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF


Location: Office based working from our Handforth(Cheshire) Support Office for 2 to 3 days a week


About the role

The Head of Strategic Pricing & Promotion is responsible for shaping the strategic direction of our pricing and promotion offer for customers across the Pets at Home business. This includes the price and promotional strategy for the retail business along with our joint venture veterinary partners, and how this works alongside our Loyalty and Subscription propositions.


The Head of Strategic Pricing & Promotion will lead the existing Price and Promotion team of the Retail business and will also work alongside the Head of Supplier Relations for the Vet Business. They will be responsible for ensuring our value offer is consistent and aligned across all Pets at Home businesses – Retail, Vets and Grooming. The Head of Strategic Pricing & Promotion will be responsible for ensuring the development of appropriate tools, principles and communication processes to ensure our value strategy is well designed and is implemented effectively across all channels.



Pricing strategy

  • Take cross functional ownership with Retail, Vets and Proposition colleagues to ensure pricing principles are agreed and are maintained across the different business areas
  • Define and deliver a comprehensive pricing strategy for the Pets at Home Retail business.
  • Work alongside the Head of Supplier Relations for the Vet Business to develop a comprehensive pricing strategy for the Vet business including the joint venture veterinary partners
  • Lead and manage the existing Pricing & Promotions team (Retail) to achieve key targets and KPI’s as set out in the Pricing strategy
  • Work closely with the Trading and Own Brand teams to maintain our price benchmarking principles and to ensure the achievement of our own brand sales and value ambition
  • Work closely with the Head of eCommerce to develop greater ecommerce trading insights that support digital centric trading across the wider organisation


Promotion Strategy

  • Strong and consistent engagement with the relevant Marketing, Vets, Grooming, and Retail functions to ensure close alignment, and a shared value framework, that takes into account pricing, promotion, loyalty and subscription propositions
  • Ensure consistency of price and promotion propositions across all business areas including Retail, Vets and Grooming.  Play a key role in the ongoing development of our customer value proposition
  • Establish key performance metrics relating to our price proposition, with performance updates and improvement initiatives consistently communicated to key stakeholders
  • Own and develop the reporting methods and reviews required to understand our underlying performance. Call out successes and identify areas of further opportunity
  • Make the case for any additional investment requirements in to pricing and promotion. Identify, implement, and report on opportunities to maximise profit within our agreed value framework. Further develop our elasticity and sensitivity modelling to support our price investment decisions across all business areas
  • Develop and utilise all existing pricing tools. Ensure the ongoing development of colleague facing insight tools, automation opportunities, and other capabilities required to deliver an effective price and promotion strategy
  • Establish strong and effective ways of working with our Data Science and Insight functions to ensure the customer impact of pricing and promotion decisions are included within our analysis and recommendations
  • Build strong relationships with Digital product teams to ensure pricing and promotional requirements are built into customer facing development roadmaps



  • Strong and visible leadership of the Price & Promotion function to ensure the required skills and processes are in place to deliver against business requirement and KPI’s
  • Lead and develop your direct team and play a leadership role across the broader Commercial function
  • Create a pipeline of great talent and succession planning within the team and as a key leader across the broader Commercial team
  • Represent the Commercial function strongly at key planning and communication meetings as required


Experience Required.

  • Significant experience in a senior pricing & promotions role
  • Strong financial and analytical acumen to maximise sales and profitability
  • Your experience to date will have given you a broad and comprehensive understanding of other business functions including Marketing, Finance and Analytics.
  • Ability to spot trends across the market and make effective changes to the pricing and promotional strategy where required
  • You will have experience of managing business investments and budgets
  • Experience in creating and delivering strategic plans and budget forecasts
  • Experience in line management, coaching and mentoring
  • You will have the confidence, experience and gravitas required to represent the function strongly with key internal stakeholders and key external partners


Experience, Knowledge & Expertise – Desirable

  • Prior experience in Pricing, Promotions, Rewards. Experience in a similar industry / consumer focussed sector would be desirable
  • Experience of complex data projects in terms of governance, prioritisation and management
  • Evidence and experience of the development of pricing and promotional tooling with internal teams and 3rd party providers
  • Experience of working closely with Commercial, eCommerce, Marketing and Analytics teams would be helpful


About You

You will must:

- Demonstrate the ability to use sound commercial judgement, to prioritise and deal effectively with fast changing scenarios, and to ensure that decisions are made and communicated in a timely manner.

- Have the ability to build and maintain rapport and strong working relationships with other key senior stakeholders to deliver on the right outcomes is therefore essential. Staying ‘consumer obsessed’ at all times and keeping up with the changing nature of the market is critical.


Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.


Organisation: Pets at Home

Date Posted: 05-01-2023

Expiry Date: 14-02-2023