Digital Optimisation Specialist
Contracted Hours: 39 hours per week
Contract Type: Permanent
Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF
AB Testing / CRO / Insights / HTML / CSS
Location: Remote Working with required travel to Handforth Support Office
At Pets at Home, we want our digital teams to evolve the way we do business and shape the future of pet care.
Joining our team means you’ll play a crucial role in advancing our digital capabilities and building a brand-new customer experience. We want to excel in digital, and, as we’re working at scale, we’re backing our teams with considerable investment.
We’re also putting pets and their owners at the heart of our digital transformation. As we bring our stores, vets, groom rooms and specialist hospitals together into a holistic ecosystem of pet care, we’ll give customers a seamless, multi-channel experience that meets their individual needs at every stage.
About your role
As the Digital Optimisation Specialist, you will be accountable for MVT testing. You will support our Product, UX & Optimisation teams execute the best possible test responses to customer insights, enhancing customer experience and improving website efficiency.
Your role will also work closely with our creative and content team to drive new landing page tests and campaigns, in addition to supporting our Digital Marketing teams to improve ROI on marketing spends. You will ensure the validity and reliability of test data with synchronised front and backend testing, whilst managing a fast paced, high volume testing schedule.
About your experience
Key experience & skills required for this role includes:
Planning and executing AB testing. Direct experience with AB Tasty (or an industry equivalent).
A proven track record in conversion rate optimisation, UX, or development – where CRO has played a key part in your role.
A good understanding of UX
Proficiency within HTML and CSS would be advantageous
Highly analytical, with experience of working with tools such as Google Analytics 360
Great communication skills, with an ability to work across a diverse set of stakeholders
About our purpose
There are all kinds of personal and professional benefits to being part of our digital team, but it’s also worth remembering that everything we do has a sense of purpose. We’re not just here to sell food or treats, we want to help pets and their owners live happier, healthier lives together. When you make a project a success, there’s a pet and their owner at the other end who are benefitting from your efforts.
Organisation: Pets at Home
Date Posted: 23-10-2020
Expiry Date: 04-12-2020