Senior CRM Analyst
Full-time, £41,000 - £50,000

Ref: 6655

Salary: £41,000 - £50,000

Hours: Full-time

Contracted Hours: 39

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF


Senior CRM Analyst

Personalisation / Analysis / Marketing / Campaign / Data 

At Pets at Home Group we’re constantly adapting to transform pet care. Join us and work in a large-scale CRM programme that will help shape, build and deliver our next-generation holistic pet care service. By joining us you’ll create new ways to support pets and their owners to live happier lives together. 


As a Senior CRM Analyst, you will partner with the Pets at Home Group CRM function and will lead in the definition, implementation, delivery, monitoring and optimisation of the customer journey. Driving increased customer-product engagement and maximising ROI through data and analytics. 


The role sits within the Petcare Analytics function and the key responsibilities of the role are: 


  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact 
  • Ensure timely delivery of customer selections using SQL & Salesforce to fulfil the customer journey from a marketing perspective 
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings 
  • Drive the automation of current SQL processes to increase efficiencies and support a zero-error culture within the wider analytical community 
  • Identifying and escalating any process gaps or potential enterprise / credit risks associated with Marketing activity 
  • Designing and embedding test matrices to optimise learnings vs business performance 
  • Provide analysis on the performance of the marketing activity and use this analysis to provide future strategic recommendations and direction 


Experience required for this role includes: 


  • Senior Analyst / Specialist with 3 years’ experience or knowledge of analytical roles within the same or similar disciplines 
  • Experience using a campaign management tool (e.g. Salesforce, Unica, Adobe) 
  • Previous experience in designing or implementing CRM (or similar) journeys and / or platforms 
  • Experience in setting up or running SQL selections in a zero-error environment 
  • Ability to manipulate and present complex data 
  • Ability to take on relationship management and own processes from the off with little oversight 
  • Commercial Experience 
  • SQL experience essential 





Desirable experience: 

  • Awareness of the role of Marketing in the business 
  • Facilitation & presentation skills (internal & external), negotiation skills 
  • Marketing execution knowledge spanning both traditional and digital mediums 
  • Digitisation of analytics 

Personal Attributes: 


  • Excellent attention to detail; being able to spot anomalies in own and others’ work 
  • Ability to manage and develop excellent relationships 
  • Focus on governance and ability to follow processes 
  • Full personal and team accountability; ability to achieve on commitments despite setbacks or changing targets and supporting the team to do the same 
  • Autonomous/Self Starter 



Far more than a retailer, Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together. 


We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care. 

Organisation: Pets at Home

Date Posted: 27-10-2021

Expiry Date: 25-10-2031